United HealthCare Prospecting Program Scheduled for Mid-September
September 9, 2016
The third quarter 2016 direct marketing campaign targeting business decision-makers with 4-250 employees launches mid-September. The campaign is designed to better educate prospects, which may help grow your business with UnitedHealthcare. Messaging suggests to prospective employers that UnitedHealthcare may have a health insurance plan to meet their business’ needs, and includes an offer to obtain additional informational materials.
Prospective businesses may receive one of the following informational materials:
- Handbook: Group Health Plans Made Simple
- Handbook/ Oxford: Group Health Plans Made Simple
- Handbook: Group Health Plans: Better for you, Better for employees
The campaign includes a prospect “Call-to-Action” including:
- Contacting their broker
- Visiting a website
- Calling a toll-free number
- Mailing a business reply card
Samples of the campaign and fulfillment materials are located above. For more information, please contact your UnitedHealthcare representative.